The dancer is a woman with black hair tightly tied as Bantu knots up to the sides, black and lilac sunglasses, an aqua coloured loose crop top with a lime eye with eyelashes on it, lilac fluffy shorts, pink thigh high sock being connected to the shorts by lime green garters and black patent creepers.
Both dancers are men dressed as British royal guards. They are wearing blue bearskins, red tunics and black pants and shoes. Each tunic has seven buttons before it reaches their belts. The first dancer's belt is yellow, and the second dancer's is pink. Their shoulder pads are the same color as their belts.
The background has many 3D neon lights. There's the title name written in neon lights and the 3D lights and blocks moving around together. In some parts there are lips in the background singing to the phrase "I don't care." The screen zooms and pans around the dancer throughout the song.
The background seems to be at a museum with two guard booths. The background is mostly purple and dark blue. It may have been inspired by Queen Elizabeth's palace because of how the guards were standing in and the guard booths.
There are 4 Gold Moves in the Classic routine: Gold Moves 1, 2 and 3: Cross your right arm in front of your body while kicking with your left leg. Gold Move 4: Put your arms behind your head in frustration while turning half clockwise. This is the final move of the routine.
Gold Moves 1, 2, and 3
Gold Moves 1, 2 and 3 in-game
Gold Move 4
Gold Move 4 in-game
There are 4 Gold Moves in the Guards Dance routine, all of which are the same: All: Tap on your head while moving to the right when ''I don't care'' is sung.
All Gold Moves
All Gold Moves in-game
There is 1 Gold Move in the Mashup: Gold Move: Put your arms behind your head in frustration while turning half clockwise. This is the last move of the routine. (I Love It)
There is a VIP, which is TBA at the moment, for this song featuring Katy Perry. It is unknown whether it will be released.
On the NTSC cover for Just Dance 2015, if you look at the top left corner, you can see the coach being on a billboard along with Built For This. However, if you look closely at the coach for I Love It, you can notice that she has a different color scheme.